Ford reached out to the team near the completion of their 'super-car' project, the Ford GT. Upon realizing that the vehicle's dashboard and entertainment system did not live up to the innovation of the car itself, they enlisted the help of a Product & Visual Design team to give it a fresh design overhaul.
Ford emphasized from the outset that a tight deadline was in place. Failure to produce an interface meeting their specifications would lead them to default to their standard design for all models. Hence, consistent feedback from product owners was vital. As a result, we scheduled bi-weekly feedback meetings to ensure alignment.
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Ford was impressed with the overall designs. Even Nick Terzes, Engineering Supervisor, Ford said “The team’s creativity, attention to detail and understanding of our brand have put the GT at the forefront of the Supercar HMI game”. Only 138 examples of the 2017 Ford GT were ever built and they tend to be valued around or above $1 million. If I had more time on the project I would have liked to explore how the design might be able to work with other smart devices in the form of an app or smart watch that syncs to the vehicle.
